EVENT TRAFFIC, THE NEW ANALYSIS

With event traffic, you have additional information about visits to your event pages on Shotgun (data available from 21 April 2023). If a person visits your page twice, this counts as two visits. As an event organiser, we understand that page traffic can be crucial not only for measuring popularity and visibility, but also for evaluating marketing efforts. This new feature will help organisers understand their traffic but also the conversion of views into sales.

1. Evaluate your performance

For each event, you can now track Total Visits over time. This allows you to evaluate an event's performance. You can also identify growth/decline peaks and understand what contributed to these trends. For example, after a marketing campaign, you can see how visits evolved.

2. Optimise your content

Identify the content that most attracts your audience by looking at where your visits come from (Visits by source). Whether from our Shotgun app, social networks (Facebook, Instagram...), search engines (Google, Bing...), your website or others, everything is listed. Thanks to these metrics, you can create content that follows user interests.

3. Analyse your conversions

Track view-to-sale conversion! You can see rates of ticket purchases, "Interested" clicks and shares of your event. By tracking this data, you'll be able to identify areas for improvement, such as optimising your event page content or refining your marketing strategies.

For more tips on how to sell your event, read our article on this subject. Have fun with this new feature and see how you're doing!