Go viral with the ambassador programme!
TURN YOUR CUSTOMERS INTO AMBASSADORS
Shotgun's ambassador programme is an innovative feature that allows event organisers to turn their customers into ambassadors and reward them for their affiliate sales. This new viral feature capitalises on the influence power of customers and incentivises them to promote the event to their community via their affiliate link.
The process is simple: once the organiser has activated the programme, they can configure the rewards and communicate the programme to their customers. They will be informed on the mobile app, on the event page and upon order confirmation.
1. Activate the programme
You can find the ambassador programme in your event settings, in the "Promote" section, among our various marketing tools. In one click, your programme will be activated and ready to use.
2. Configure the rewards
For each ticket purchased via their ambassador link, customers will receive an email indicating their cashback progress. Once the event is over, they will be automatically refunded based on the number of tickets sold.
3. Communicate the programme
By trusting their audience to promote the event, organisers can reach a wider audience and create a viral effect. Therefore, to ensure users will be informed, when activating the programme, they will be notified via the mobile app, the event page, and also when purchasing a ticket for the relevant event.
4. Track the results
Tracking results also allows organisers to measure the impact of the ambassador programme on their sales. The ambassador programme is an effective way to sell more tickets and increase event visibility. To help boost your sales, check out our article on How to sell your event?
In summary, Shotgun's ambassador programme is a powerful feature for event organisers who want to maximise their sales and visibility, whilst building community loyalty.
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