![](https://cdn.prod.website-files.com/61e1b05194e6f1556da3f032/64ad6901139bc1ecefd0cb30_merch-merchandising-organizer.png)
Product news
Set up merchandising on Shotgun
Try the BETA version of merchandising on the Smartboard
![](https://cdn.prod.website-files.com/61e1b05194e6f1556da3f032/61f024ec2e37951aed2de39e_Shotgun%20avatar%202.png)
Julia Dousse
July 3, 2023
2 min to read
Setting up merchandising
How to?
For the moment, as it is a BETA version, our Shotgun team will set up the merch for you. All you need to do on your side is to answer our questionnaire. To do so:
- Log in to your Smartboard account and click on the chosen event
- Go to the section Tickets Listing > Tickets
- Click on Add merch products
- Fill the form (products, size, number…)
- Wait for the Shotgun team will take care of your request
![Button Add merch products on Smartboard](https://cdn.prod.website-files.com/61e1b05194e6f1556da3f032/64a2ea065dad38fae318358c_merch-products-organizer.png)
Why using merchs?
Using merchandising can enhance the overall experience of your event, promote your brand, and generate additional revenue streams. We have now released a feature to do so but before explaining it how to set up merch, here are some ways you can use merchandising effectively:
- Branding and Marketing: Create merchandise items such as t-shirts, hoodies, or tote bags with your event's logo or theme. These products can be used to increase your visibility after the event as walking advertisements.
- Souvenirs and Memories: These can be served as souvenirs for attendees to remember the event by. It also creates a sense of connection and nostalgia for your event.
- Limited/Exclusive Edition: The merchandise items are already event-exclusive. In addition to that, offer a limited edition to create a sense of urgency and generate excitement from attendees.
- Collaborations: Consider partnering with local artists, designers, or brands to develop co-branded merchandise that can help attract more customers.
What do you need to know?
- When buying a ticket, the user will be proposed to buy also your merch.
- A merch is associated with an event. You can’t add merchandising without creating an event.
- A user can’t buy merch if they haven’t bought a ticket from the event.
- This feature is put in place so that users can pick up the merch they bought at the event.
![Find merch when buying your tickets](https://cdn.prod.website-files.com/61e1b05194e6f1556da3f032/64a2ea6f0b34e04a97bdba9a_merch-products-user-experience.png)
Try this new feature and do not hesitate to give your feedback!
SELL OUT YOUR EVENT.
Our dedicated team is here for you at every step.
We are a human size company with a global team dispatched in our offices in France (Paris, Marseille), in Iberia (Lisbon), in Brazil (São Paulo) and in the US (New York, Miami).
We are a human size company with a global team dispatched in our offices in France (Paris, Marseille), in Iberia (Lisbon), in Brazil (São Paulo) and in the US (New York, Miami).
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