Product news

Go viral with the reward program

Capitalize on the power of influence of your customers and reward them for their affiliate sales.
Julia Dousse
March 15, 2023
2 min to read


The Shotgun's Reward Program, also called Ambassador Program, is an innovative feature that allows event organizers to turn their clients into ambassadors and reward them for their affiliated sales. This new viral feature capitalizes on the power of client influence and encourages them to promote the event to their community through their affiliate link.

The process is simple: once the organizer activates the program, they can set up rewards and communicate the program to their clients.

1. Activate the program

Activate the reward program in Promote section

You can find the reward program under your event settings, in the Promote section, among our different marketing tools. In just one click, your program will be activated and ready to use.

2. Set up the rewards

Set et edit reward configuration

For every ticket purchased through their ambassador link, clients will receive an email indicating the progress of their cashback. Once the event is over, they will be automatically reimbursed based on the number of tickets sold.

3. Promote the program

visual of reward program promo

By trusting their audience to promote the event, organizers can reach a wider audience and create a viral effect. Therefore, to make sure that users will be informed, when activating the program, they will be notified through the mobile application, the event page, and also when buying a ticket for the concerned event.

User share event for cashback

4. Follow the results

results of reward program

Tracking results allow organizers to measure the impact of the Reward Program on their sales. This Program is an effective way to sell more tickets and increase the visibility of the event. To help you boost your sales, check also our article on How to sell my event?

Increase of sales with beta tests

In summary, the Shotgun Reward Program is a powerful feature for event organizers who want to maximize their sales and visibility by building customer loyalty within their community.

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