How did TK sell out Le Dôme de Marseille independently?
Over the past few years, a new generation of artists has been emerging from the south of France. Among them, TK is steadily establishing himself as a rising figure in Marseille’s rap scene.
With several million streams and a community built over time, he reached a new milestone by announcing a series of shows at Le Dôme de Marseille.
To support this shift in scale, his team relied on Shotgun, combining ticketing and Shotgun Artists.
Shotgun Artists is the first platform built for live artists, directly connected to ticketing. Identify your most engaged fans, grow your audience with every drop, and centralize everything in one place.
“On streaming platforms, it’s hard to tell engaged fans apart from casual listeners. With live shows, buying a ticket requires real intent. Shotgun helps us see that and act on it.”Gaëtan, TK manager
An artist built on close fan relationships
Originally from Marseille, TK first gained attention by sharing freestyles on social media.
Over time, he built a highly engaged community, maintaining a direct connection with fans especially through private groups he updates almost daily.
This proximity isn’t incidental. It’s central to his identity.
The challenge: scaling without losing the connection
Moving to a venue like Le Dôme de Marseille as an independent artist brings several challenges:
- Capturing demand before ticket sales open, to turn attention into immediate sales
- Giving early access to core fans, rewarding long-term supporters
- Keeping control over ticketing and promotion, to manage both strategy and fan relationship directly
TK x Shotgun: A launch designed to capture and activate demand
Already present in the Marseille scene through events like La Nuit du Son des Guitares, the platform stood out as a way to handle ticketing while keeping a direct line to fans.
After the first show sold out within hours, a second date was announced.
TK and his team structured the launch in three steps:
1. Setting up the right ticketing experience
For the new date, the team configured reserved seating:
- an experience suited to a venue like Le Dôme
- full control over setup and ticket release
2. Capturing demand ahead of launch
Before ticket sales opened, a pre-registration phase gathered the most motivated fans.
They could sign up to get early access and receive a priority code.
Result: a qualified audience, ready to buy from the moment tickets dropped.
3. Activating at the right moment
At launch, this audience was directly activated.
Pre-registered fans received targeted notifications, giving them immediate access to tickets.
Result: strong traffic and conversions within the first minutes, driven by an already engaged base.
Activate your fanbase with Shotgun Artists
Alongside ticketing, TK used his Shotgun Artists page as the central hub.
This is where he directed fans from social media to discover tour dates. It became the single entry point to his shows.
More importantly, it helped structure his relationship with his audience.
Each interaction—visits, follows, ticket interest—fed into a growing fanbase the team could activate again later.
“It’s a real fanbase tool. We can identify people who are ready to buy, and clearly see the core audience that sticks over time.” Gaetan, TK Manager
Results
- Sold out in 24 hours
- +7,000 followers on his Shotgun Artists page since the tour launch
- A qualified fanbase, ready to be activated for future shows
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