How did Ninho sell out the M.I.L.S Xperience thanks to the Shotgun bundle?
To accompany the release of M.I.L.S IV, Ninho designed a bundle combining access to the M.I.L.S XPERIENCE at the Palais Immersif in Paris with a USB key containing the album and two exclusive tracks.
Conceived in collaboration with Warner Music France and Jefe Production, the format relied on Shotgun’s bundle purchase flow to structure the experience and secure the point of sale.
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Ninho: a vision built on scale and generosity
With M.I.L.S IV, Ninho returns to the musical format that marked the beginning of his career nearly ten years ago. A return to roots, conceived on a large scale.
Titled M.I.L.S XPERIENCE, the event took place from Thursday January 8 to Sunday January 11, 2026, at the Palais Immersif in Paris. Visitors were invited into M.I.L.S City, a fictional city where the artist’s universe unfolds.
Across several immersive spaces, the audience followed the rapper’s journey, from his early freestyles to behind-the-scenes moments from the creation of M.I.L.S IV. An exhibition designed as a direct extension of the album.
The challenge: turning attention into a concrete experience
An album release naturally generates attention. The challenge is converting that momentum into a seamless, tangible experience, without multiplying points of friction.
The objectives were clear:
- offer a single purchase journey, combining ticket and album
- give fans the choice between on-site pickup or delivery of the USB key
- centralize the entire operation within one platform
M.I.L.S XPERIENCE × Shotgun
The choice of Shotgun came naturally, backed by its experience in operations combining ticketing and merch, and by similar formats previously carried out with other artists such as Isha & Limsa or Maureen.
Ninho’s team therefore relied on Shotgun’s ticketing system and Ninho’s Artist page to:
1. Create a ticket + USB bundle on Shotgun’s ticketing platform
Thanks to the Shopify integration, the team was able to design a single offer combining event access and a USB key in just a few clicks. The pickup option, on-site or delivery, was defined from the moment ticket sales opened, ensuring a smooth purchase journey for fans across the marketplace.
2. Highlight the event on Ninho’s Shotgun Artist page
When ticket sales went live, the event was pinned at the top of Ninho’s Artist page, making it immediately visible as soon as fans landed on the page.
3. Share the Artist page as a single entry point for fans
Ninho shared his Shotgun Artist page directly on Instagram, both in stories and in his bio, while activating his existing audience on Shotgun. Fans were thus directed to a single, clearly identified booking destination.
What the Shotgun bundle made possible
The bundle didn’t just simplify the purchase. It connected the album to a lived moment, extending listening into a physical, collective experience.
It also made it possible to structure a complex operation, ticketing, merch, delivery logistics, without fragmenting the fan journey.
Key results
- 4 days of sold-out immersive experience at the Palais Immersif in Paris
- A single purchase flow for the ticket + album USB bundle
- M.I.L.S IV ranked Top 1 on the French Albums Chart (SNEP) in its first week
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