How Riles gathered 20,000+ pre-registered fans for the Survival Tour
When Riles released The 25th Hour, the attention was immediate. The album set a strong artistic direction and naturally paved the way for the Survival Tour.
To convert this interest, Riles' team relied on Shotgun Artists to capture interested fans before the ticketing opened and maximise sales afterwards.
The tickets were therefore released to fans who were already attentive and ready to buy.
An artist built on intensity
Riles is known for pushing boundaries, both musically and in the way he presents himself.
With the album The 25th Hour, the project was accompanied by a physical, demanding gesture, reflecting his artistic approach.
For 24 hours straight, he repeated the same movement: placing his hand, dipped in red paint, on blank vinyl sleeves. No shortcuts. Just repetition, concentration and commitment.
The challenge: not letting the anticipation fade
The Survival Tour had been announced shortly before, whilst attention around the project was already building. Riles' team wanted to:
- capture fans' attention before ticket sales opened
- allow them to easily say "I'm in" in advance
- convert this anticipation into real sales from day one
Survival Tour x Shotgun
Rather than announcing the tour and opening ticketing at the same time, the artistic team and Asterios Spectacles chose a different tempo: announce first, capture interest, then open sales to already engaged fans.
First, the Survival Tour was launched as a pre-registration.
On Riles' Shotgun artist page, fans found a single entry point: the tour, highlighted with a countdown. A simple way to ask to be notified.
Then, Riles shared his page link on his social media.
Fans registered to be informed when sales opened. In doing so, they joined the communities of Riles and Asterios Spectacles, the tour producer, by sharing their email and location.
On opening day, fans were notified.
Pre-registrants instantly received a notification and an email. One click was enough to access the tour page, with all dates, including those not sold on Shotgun.
No one missed the announcement. No one needed to search for the information.
What it changed
The tour was launched to fans who had explicitly asked to be notified. Anticipation was captured in advance, then converted at the right moment.
Beyond the launch, this approach also strengthened Riles' direct audience and laid solid foundations for his future tours and releases.
Key results
20,000+ fans pre-registered in 24 hours directly from Riles' Shotgun artist page
+17,000 new followers on his Shotgun artist page, now reachable directly for his future album, merch and tour launches
