5 TIPS TO SELL YOUR TICKETS BETTER

Discover all our tips and tricks to help you sell your event with our ticketing service Shotgun.

1. Put on sale at the right time

• At what time of the month? Prefer to put on sale at the beginning of the month rather than at the end, when your audience has their greatest purchasing power.
• Monitor your competitors' calendar, just as you should avoid producing your event in front of another likely to also interest your audience, the same goes for their announcement calendar. Avoid making a big announcement on the same day as another promoter.
• When your audience is connected, the better you know your audience, the better you'll communicate with them, use the analysis tools at your disposal (such as Facebook/Instagram/Shotgun CRM) to know when your audience is connected to optimise your announcement.

2. Create excitement at the launch

• The moment you put on sale is crucial, it sets the tone for your sales cycle and allows you to anticipate the upcoming sales dynamic. You need to sell the most tickets to your most engaged community so they become ambassadors for your event by encouraging those around them to come together.
• Save the date: Announce in advance the ticket opening date. For example, you can send a "Save the date" email to your entire audience with the option to add this date to their personal calendar so they receive a reminder notification when the day comes and don't miss the first tickets.
• Stay tuned during ticketing launch. When you put your event on sale, it's not just about pressing a button and letting it go. As we said above, this moment is crucial. You'll need to stay connected with your audience, react to their enthusiasm, respond responsibly to any questions they may have and ensure everything runs smoothly.

3. Define an evolving pricing structure

• Reward your most loyal community: for example, you can offer a private preview sale at very preferential rates.
• Reward early buyers: encourage the public to buy early by offering evolving public rates. Remember that a ticket holder is a potential ambassador for your event. You can offer different levels with evolving pricing (early, nice, regular, last chance).
• The price change can be defined by capacity or by period, the first option is more flexible and allows you to relaunch sales momentum when you deem necessary by creating frustration, provided your strategy remains fair.
• Communicate regularly on the fill gauge for more transparency and motivation.

4. Create special offers for alternative networks

• Adapt your marketing strategy to your audience: depending on your audience type, it may be interesting or even imperative to create special offers for specific communities (student associations, works councils, government systems to facilitate access to culture, etc.).
• Create special operations with promo codes without giving the impression that you're selling off your event.
• Make sure you have the right tools in your ticketing solution that make it easy to create and manage these specific sales channels and promotions.

5. Reduce possible unforeseen events during purchase

Put yourself in your audience's shoes to anticipate obstacles to booking.

• Facilitate access: if your event location isn't in the city centre, communicate about access facilities, reassure your audience on this point, offer a partnership with a VTC service or on-site accommodation.
• Allow smaller budgets to attend your event: if possible, offer your audience to pay in several instalments.
• Show your audience that you use a secure online payment gateway.
• Offer multiple payment methods: some people don't have a credit card.
• Ticket booking should remain an exciting moment: Facilitate booking, prefer an ultra-simplified purchase funnel.

Don't wait any longer and create your event on our Shotgun Smartboard!